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Submitted by: Elton Hoeschen
In the launch of How To Build A Profitable Business Network (BPN for short) we have invited site visitors and clients to tell us their biggest challenge when it comes to the process of transforming contacts into relationships and relationships into lucrative business.
The number 1 answer was unsuprisingly Lack of self-assurance .
Let s briefly take a look at why this is with two stories:
In 2008 I set up my very first business club in my home town of Ashby-de-la-Zouch in Central England. In a very short time it grew to become a very successful and sought after club to belong to.
We approached the local motor vehicle repair and recovery company to see if they might be interested in joining us. Wonderfully they did and their Operations Manager Martin grew to become a regular participant at our fortnightly breakfast and lunchtime meetings.
It is reasonable to suggest that Martin was truly and visibly frightened when he started, not unlike like a Rabbit in the headlights. We all struggled to get a peep out of him. However after a few meetings he did get going and it wasn t before long that his self-assurance in the organization was there for all to see.
In my capacity as an executive coach I work with senior executives to develop and hone their ability and confidence to persuade and influence others. One of my clients is a Financial Director in a rapidly growing multi-national UK based business. She is ready to move into an operational role as an MD of one of the businesses.
She was terrified when we brought up the subject of networking at events where a) she had no agenda other than to mix and mingle and b) she would have to introduce herself or be introduced to new people. Give her a spreadsheet, some numbers and a purpose to a meeting then she was unbelievably incredible, add some ambiguity then she was in her words lost not knowing what to do or how to do it .
These stories illustrate that in networking you will be meeting people for the first time and, for a number of people, this can be very scary. Unless you have been brought up both through childhood and your career to spend time mingling with lots of people and developing your social interaction skills you may struggle.
You also need to be able to put over in a very short concise way what it is you do, why you are so good and why the person you are speaking to should spend some time with you learning about your products and services.
You may be called on to speak to groups and for many public speaking is a huge fear. In the UK it is in the top three fears of adults along with heights and creepy crawlies.
You may also decide that you want to master the rapidly changing world of Social Media.
Put all this together and you have many reasons why you may lack self-confidence:
You may well be entering territory which is taking you right out of your comfort zone
You see others who seem to be able to do it all effortlessly and this can be quite intimidating
You recognise that you have a steep learning curve and all learning takes effort with many bumps along the way
You may be putting a great deal of effort in with minimal reward
You may truly despise the whole idea of marketing and selling yourself and your products and services.
So what are you able to do to develop self confidence? Successful business networking and indeed a successful life relies on have a sense of certainty about what it is that you do, being excellent at how well you do it and the persistence to keep going.
There are a number of hallmarks of confident people.
1.Firstly you need a strong sense of purpose about what it is you want to do, why you want to do it and a plan to help you get there
2.Secondly you should accept that you are going to have to master some new skills and model people who have already been where you aspire to go
3.Next you need to diarise time to work on self-development
4.Next you need to take consistent and purposeful action
5.You need to accept seek, accept and act on feedback from people whose opinions you value
6.Finally you need to constantly record and review your progress and adapt your approach as you move forward
We put together the video programme How To Build A Profitable Business Network to help you with step 2. BPN is there to help you short circuit your route to success.
Most people start networking with the idea that you just start attending events and see what happens . Successful people don t do this. They learn from people who already have achieved what they want and they model what they do. BPN is the product of watching and learning from true masters of networking.
About the Author: The worlds most comprehensive business networking course is how to build a profitable business network at
simonbozeat.com
Should you would like some additional help with your networking challenges visit
simonbozeat.com
and check out out the BPN material for yourself. There are two free of charge training films there for you
Source:
isnare.com
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